Insights. Stories. Experiences.

In the age of AI, tech and data proliferation, the key to success is to…

HumanISE your business.

01
Do more with your data

02
Increase efficiency

03
Stand out in the market

04
Thrive in rapid change

Consulting Services

HumanISE leverages human insight, stories and experiences to help companies increase efficiency, do more with data, optimize AI and technology, stand out in the market, and build teams that thrive amidst rapid change.

We build human-centered businesses by guiding leaders and teams through the proprietary HUMAN System (Hear, Understand, Make Meaning, Act and Nurture). Because in this era of AI, tech and data proliferation, businesses need to refocus on humans to succeed.

Facilitator points to a whiiteboard of sticky notes as part of a bullseye diagramming human-centered design activity

Insights & Data-Driven Strategy

Most businesses have plenty of data but may lack the capacity to translate that data into actionable and meaningful insights. HumanISE brings together the data that you already have and turns it into insights that drive decisions, dashboards that align to business objectives and strategies that get results.

Services include:

  • Dashboards that Drive Action

  • Data Activation

  • Data Storytelling & Presentations

  • Jouney Mapping

  • Qualitative Reseach

  • Strategic Planning

A small group of employees works on a road mapping human-centered design activity

Organizational Efficiency

In business, there’s always more to do. But rising costs can be an obstacle to increasing capacity and securing more resources. Humanising your business enables you to reduce costs and increase efficiency so you can get more done with the resources you have.

Services include:

  • Operational Efficiency Audit

  • Human Skills for Efficiency Workshops

  • Running Effective Meetings

  • Calendar Management and Scheduling Strategies

  • Prioritization and Planning

  • Customer Journey Mapping

  • Project Management

Facilitator leads a group discussion to identify challenges in the workplace

AI & Tech Enablement

Without proper enablement, even the most advanced AI systems can fail to deliver results, leading to wasted investments and missed opportunities. AI and tech enablement are critical to bridging the gap between adopting AI tools and achieving business value.

Service include:

  • Developing a Culture of Continuous Improvement

  • Driving Innovation and Creative Problem Solving

  • Enabling Change-Ready Teams

  • Human Skills for Tech Adoption: Curiosity, Empathy & Adaptability

  • Providing Reflective Feedback for Growth

Rebecca Farabaugh presents to a group of women in technology about data storytelling

CX, Branding & Marketing

HumanISE brings customer experience and marketing together through a human-centered approach that turns insights into more relevant marketing, stronger experiences and better business outcomes. In a market shaped by AI and rising customer expectations, HumanISE gives organizations an advantage: deeper understanding, faster conversions, and experiences that tech alone can't create.

Services include:

  • Audits: Brand, CX and Digital Journey

  • Brand & Marketing Strategy

  • Customer-Centric Strategy and Storytelling

  • Human-Focused and People-Generated Content Creation

  • Interviewing and Story Collection

“The future won't belong to the people who know the most. It will belong to the people who can ask the best questions, uncover the deepest insights, tell the most compelling stories and design experiences people actually want to be part of.”

The Human Behind HumanISE

Rebecca Farabaugh is an award-winning marketing, customer insights and experience, and organizational strategy leader, speaker and facilitator with 20+ years of experience helping organizations understand people, navigate change and turn complexity into action.

As a certified Human-Centered Design practitioner and founder of HumanISE, Rebecca challenges leaders to keep humans at the center of work, especially in an increasingly AI-driven world where the uniquely human capabilities of curiosity, critical thinking, empathy, sensemaking, storytelling and trust-building are becoming increasingly valuable.

Contact Us

Interested in working together? Fill out some info and I’ll be in touch within 2 business days. I can’t wait to hear from you!