Better Insights. Faster Results. Happier People.
Customer Experience & Marketing Consulting That Improves Conversions—Fast
If your conversion rates, customer satisfaction scores, enrollment numbers, or onboarding performance aren’t where they should be, the issue is often customer experience friction and message misalignment.
I provide consulting services that quickly identify where your customer journey, UX and messaging are
breaking down—and how to fix them.
Get clear, actionable
CX improvements in 2 weeks.
CX Consulting Services (Fast, Outcome-Driven Sprints)
Each service is structured as a rapid CX sprint designed to deliver measurable improvements.
Rapid CX Diagnostics
(CX Audit + UX Analysis)
Companies lose conversions—and money—due to unclear journeys and poor customer experiences. I quickly identify where your customer experience is breaking down—and provide direction on how to fix it. My unique expertise in both content strategy and CX enables me to provide a holistic analysis, maximizing impact to drive fast results.
Best for: Fixing inconsistent or fragmented customer experiences and diagnosing underperforming campaigns and experiences
Voice of Customer & Customer Journey Optimization Sprints
Companies already have data—they just haven’t made sense of it. I synthesize that data into actionable insights that yield real, measurable results. And while most journey mapping efforts are slow, my unique approach makes it fast.
Best for: Turning existing data into actionable strategies; Improving lead-to-customer conversion rates
Employee Experience (EX) to CX Alignment Sprint
Employee experience is often overlooked in customer experience, but it can be the key to achieving excellence and outperforming the competition. After all, your employees create the experiences your customers have. The better the employee experience, the better the customer experience.
Best for: Leveling up your CX by creating a clearer, more aligned internal experience, enabling teams to deliver a higher-performing customer experience.
The Human Center of Lighten Up
Rebecca Farabaugh helps organizations improve conversion, retention, and customer satisfaction by identifying and fixing breakdowns in the customer experience.
With more than 20 years of experience in marketing, insights, brand strategy and customer experience, she specializes in turning complex data and customer feedback into simple, actionable recommendations that drive results. Her work combines customer experience strategy, messaging, and human-centered design to quickly uncover friction across digital journeys—from websites and onboarding to campaigns and internal processes.
Contact Us
Interested in working together? Fill out some info and I’ll be in touch within 2 business days. I can’t wait to hear from you!