About Lighten Up

Work today can feel pretty heavy—for both employees and employers.

  • Access to unprecedented amounts of data can make us feel so overwhelmed that we don’t know what to do with any of it, which prohibits us from using it to make a real and measurable impact.

  • People feel disengaged, disconnected and undervalued at work; In 2023, in fact, 77% of U.S. employees reported feeling disengaged at work, according to a Gallup study.

  • As people’s professional needs and preferences continue to evolve post-pandemic, leaders are struggling to create space for the collaborative work necessary for effective problem solving and innovation.

  • The rapid proliferation of AI has employees worried about future job stability and many employers unsure of how to responsibly and effectively embrace new technology.

We need to Lighten Up.

How? By putting humans and humor at the center of everything we do and every decision we make. Through a human-centered approach and our proprietary “LIGHT Touch” methodology, Lighten Up can help you:

  • tell your compay’s authentic story in a way that truly connects with people,

  • design experiences for your team members that bring that story to life and connect them to your company’s purpose and mission,

  • make complicated data and challenges simple and actionable so that you can achieve real results, and

  • make meaningful work fun.

About Rebecca Farabaugh, Founder and Leader of Lighten Up

Rebecca sparks the power within people to create lighter lives by: translating complicated data into simple, actionable stories that resonate and motivate; leveraging human-centered design to help people find creative solutions to even the most complex problems; and integrating humor and joy to make meaningful work fun.

Rebecca has a master’s in marketing science and a certificate in Inclusive Leadership from the University of Pittsburgh Katz School of Business. She is a LUMA-certified practitioner of human-centered design and graduate of the EDGE Women’s Leadership Program. She has completed the Creating Star Performers Leadership course with Dr. Robert Kelly of Carnegie Mellon University as well as Leadership Essentials with Kevin Eikenberry. Rebecca also serves on the Board of Directors for Pgh.AI as director of branding.

Rebecca brings more than 20 years of experience in storytelling, marketing research and insights, and brand and marketing strategy. Today, she is a coach, speaker, facilitator, strategic and creative consultant, and business relationship builder.

Contact us

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