About HumanISE
With the proliferation of AI and tech, and the need for trustworthy data, focusing on understanding people, developing uniquely human skills and creating experiences that people want and enjoy is more important than ever.
Disrupt the ongoing demand for more data and more tech and use what you have. Disrupt the focus on investing in more tech and AI and shift to investing in deeply understanding people, developing uniquely human skills, telling human stories and designing experiences for humans.
The HUMAN System
A human-centered system to turn insight into action
Organizations have more information, technology, and data than ever. The challenge isn't access to information. It's knowing what it means, what to do with it, and how to bring people along.
The HumanISE HUMAN System is a practical, human-centered methodology for helping organizations understand people, uncover what matters, make smarter decisions, improve how work gets done, and adapt to change.
H — Hear
U — Understand
M — Make Meaning
A — Act
N — Nurture
The HUMAN System is intentionally cyclical. Organizations don't simply solve a problem and move on. They listen, learn, act, measure, adapt, and listen again.
It provides the connective tissue across HumanISE's services—from research and insights to strategy, efficiency, AI and technology enablement, and adaptive culture.
Vision
A world designed by humans, for humans.
Mission
To design businesses where people are understood, connected, equipped and empowered to be their best, enjoy life and succeed together.
Values
Care: We take care of each other and consider people first in our decisions, discussions and actions.
Compassion: We listen for the things that bring humans together while empathizing with each individual’s story.
Connection: We connect people to purpose and meaning, and to each other.
Cheerfulness: We remain bright, lively and playful. We absolutely insist on having fun and enjoying work and life.
Creativity: We find new solutions to complex problems and create inclusive spaces that foster innovation and support failing forward.
Curiosity: We are driven to always deepen our understanding, ask more questions and continue to learn.
About Rebecca Farabaugh, HumanISE Founder and Human-Centered Strategist
Rebecca Farabaugh is an award-winning marketing, customer insights and experience, and organizational strategy leader with more than 20 years of experience helping organizations understand people, navigate change, and translate complex information into strategic action and compelling stories. Her work spans higher education, healthcare, public utilities, economic development, nonprofit organizations and other complex stakeholder environments.
Rebecca brings a distinctive human-centered perspective, helping organizations evaluate strategic decisions not only through the lens of financial performance, but also through their impact on customers, employees, communities, partners and other critical stakeholders. She believes these perspectives are not competing priorities: understanding their connections can reveal risks, opportunities and sources of sustainable value that traditional business metrics may miss.
A certified Human-Centered Design practitioner and customer insights and experience leader, Rebecca combines qualitative research, data, strategy, storytelling and facilitation to help teams ask better questions, challenge assumptions and make more informed decisions. She is particularly interested in helping teams navigate the rapidly changing intersection of AI, customer experience, employee experience and organizational transformation.
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